Some things are just hard. As a developer, tasks such as recognising a face within a photo or understanding speech are just things that, in general, you cannot do on your own own. These sorts of capabilities though, could significantly transform the experiences you offer in your apps. Imagine being able to write a kiosk app that instantly knew who the user was just by seeing their face or being able to have a user ask a question and understand what they were asking without writing reams and reams on limiting regular expressions. Some time ago at Microsoft a project got underway to solve this problem, codenamed Project Oxford, the idea was simple – bring the power of machine learning that can only be harnessed by an entity of a similar scale to Microsoft, to developers to use anywhere, anytime.